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Meet the Makers

Get to know the people behind your favourite marketing tools.

Khalid Saleh

Khalid Saleh of FigPii - FigPii is a conversion optimization tool for SaaS companies. It pinpoints where visitors are getting stuck and recommends easy wins for improving your site. A conversion consultant in a box. We spoke to Khalid about how FigPii makes sense of mountains of data (something he calls β€˜data obesity’) and helps ecommerce store owners to focus on what matters most to visitors. How FigPii evolved from an internal tool for his clients to full-grown SaaS. And the biggest learnings and wins along the way, plus some priceless tips for anybody embarking on their own maker journey. It’s a good one!

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