Flippa vs. Acquire (formerly MicroAcquire): Comparing Startup Acquisition Marketplaces

Updated on 24th July 2023

A Comprehensive Analysis of Flippa and Acquire (formerly MicroAcquire) - Your Go-To Guide for Startup Acquisition Platforms

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In the dynamic world of entrepreneurship, the quest to buy and sell online businesses has surged in popularity. Aspiring entrepreneurs seek opportunities to acquire startup ventures and established websites, while owners look to sell their online businesses and embark on new endeavors. Two formidable contenders in this domain are Flippa and Acquire (formerly MicroAcquire). These online marketplaces connect buyers and sellers, facilitating the smooth transition of digital assets. In this article, we will conduct a comprehensive comparison of Flippa’s advantages over Acquire to help potential users make informed decisions.

Real Buyers Use Flippa - Your Business is Too Important to Gamble With.

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Reach and User Base

Reach 1


One of Flippa’s standout strengths lies in its extensive user base, which spans from small investors and solopreneurs to larger corporations and seasoned entrepreneurs. This vast reach ensures higher visibility for sellers looking to sell websites and other online businesses. With Flippa, your listing can get the exposure it deserves on the largest marketplace for buying and selling online businesses.


While Acquire caters specifically to startups and small businesses, this focused approach might result in a smaller user base compared to Flippa. As a business owner or seller, you may miss out on the diverse array of buyers that Flippa attracts, potentially limiting the pool of interested parties for your online business exchange.

Quantity 1

Quantity and Variety of Listings


Flippa’s openness allows it to house a plethora of listings, covering a wide range of businesses, from small niche websites to more established e-commerce ventures. With an abundance of options, buyers have the freedom to explore a diverse array of potential investments, including content sites, ecommerce stores, and social media accounts.


Acquire’s emphasis on startups and small businesses leads to a curated selection of listings. While quality is a priority, the platform may lack the quantity asking price, and variety that Flippa offers. As a buyer looking to acquire startup ventures or established websites, you might find a broader range of choices on Flippa.

Reputation 1

Established Reputation and Experience


As one of the oldest and most well-established website brokers in the industry, Flippa has a track record of successful transactions and satisfied users. Its longevity and experience inspire trust among buyers and sellers alike. Many experienced website flippers and first-time buyers turn to Flippa for their online business transactions.


While Acquire has made a name for itself as a streamlined and confidential marketplace for startups, it is relatively newer in the industry compared to Flippa. The platform may still be building its reputation and trust among users, which can be a consideration for those looking for a more established website exchange marketplace.

Transaction 1

Transaction Process and Support


Flippa provides a hands-on experience, allowing direct communication between buyers and sellers throughout the buying process. This direct approach can be empowering for users who prefer more control over the negotiation process and due diligence.


On the other hand, Acquire streamlines the transaction process, aiming to facilitate swift and straightforward deals. The platform offers support throughout the negotiation, due diligence, and transfer phases, which can be beneficial for first-time buyers seeking a more guided approach.

Visibility & Exposure

Listing Visibility and Exposure


With its extensive user base, Flippa offers higher visibility for listings, ensuring that your website’s traffic and potential are showcased to a broad audience. This exposure can be a significant advantage for sellers looking to sell online businesses and attract potential investors.


Acquire’s more niche user base may limit the exposure your listing receives. While it ensures confidentiality during the vetting process, it may also reduce the number of interested buyers, potentially leading to a more prolonged selling process for your website.

Key points to consider

A more prolonged selling process for your website can be a concern for sellers seeking quick transactions. However, it’s essential to remember that finding the right buyer for your online business may require time and patience. Acquire’s approach, while focused on confidentiality, may attract serious investors willing to engage in in-depth discussions and thorough due diligence before committing to a purchase. As a seller, you can benefit from Acquire’s streamlined sales process, which offers support throughout the negotiation and transfer phases, ensuring a smooth transition for both parties involved.

Moreover, for companies and website flippers who depend on ad revenue from their online businesses, Motion Invest stands as an excellent alternative option. This platform specializes in acquiring content sites and can offer sellers a quick and hassle-free exit strategy. The experienced team at Motion Invest understands the intricacies of valuating websites based on their ad revenue potential and can provide sellers with fair valuations that reflect the true value of their sites’ traffic and revenue generation.

For buyers, whether you identify as a seasoned website flipper or a first-time investor looking to buy websites, conducting due diligence is paramount. The key to successful website flipping lies in identifying undervalued online businesses and leveraging their potential to increase their value over time. By analyzing all available data on portfolio companies and carefully vetting potential acquisitions, you can make informed decisions that maximize your chances of a profitable investment.

While Flippa and Acquire remain prominent players in the online business marketplace, exploring other reputable alternatives can open doors to new opportunities. Niche-specific platforms like Digital Point Forum and Investors Club can offer valuable insights and networking opportunities, connecting you with like-minded individuals passionate about website flipping and digital investments. Additionally, domain auctions present a unique chance to discover premium domain names with untapped potential that can be transformed into lucrative and profitable online businesses.

In-depth analysis of potential buyers is a critical aspect of the business model for any successful online business marketplace. Both Flippa and Acquire offer insights and data on potential buyers, providing sellers with valuable information to understand their preferences and tailor their listings accordingly. Leveraging this data can enhance your chances of attracting qualified investors and achieving successful transactions.


Flippa is the #1 Marketplace in the world to buy and sell online businesses The online business marketplace offers a plethora of opportunities for buyers and sellers alike. Flippa and Acquire (formerly MicroAcquire) stand as two prominent players in this dynamic domain, each catering its own business to distinct audiences with unique strengths.

Flippa’s vast user base, extensive reach, and diverse listing options make it a compelling choice for both buyers and sellers looking to buy and sell websites, domain names, ecommerce stores, and other online businesses. Its established reputation as one of the oldest and most well-established website brokers in the industry inspire trust among users, making it a go-to platform for many experienced website flippers and first-time site buyers. Flippa’s openness allows for a wide range of listings, providing buyers with the freedom to explore various potential investments, including content sites, ecommerce ventures, and social media accounts.

On the other hand, Acquire’s focused approach on startups and small businesses caters to those seeking a streamlined and confidential transaction process. This can appeal to sellers who value a more guided approach and buyers who are specifically interested in acquiring startup ventures. While Acquire may have a smaller user base compared to Flippa, its emphasis on confidentiality during the vetting process can attract serious investors who are willing to engage in thorough due diligence before making a purchase.

When considering which platform to choose for your online marketplace or business exchange, it’s crucial to assess your specific needs and priorities. Flippa’s wide reach and visibility make it an excellent choice for sellers aiming to attract a diverse array of potential buyers. The platform offers a vast majority of listings, including startups, established businesses, and unused domains, catering to various buyer preferences. As a seller, you can confidently list your business with an accurate valuation and a competitive listing price to attract qualified investors.

On the other hand, Acquire’s targeted approach may suit those seeking a more discreet transaction in the early stages of buying and selling. The platform focuses on full acquisitions of startups and small businesses, providing a more personalized and confidential experience. Additionally, Acquire offers a premium membership option, which can be advantageous for buyers and sellers looking for exclusive opportunities and enhanced services.

While Flippa and Acquire are prominent options in the online business acquisition marketplace, it’s essential to explore other reputable alternatives as well. Platforms like Digital Point Forum and Investors Club offer valuable insights and networking opportunities, connecting you with like-minded individuals passionate about website flipping and digital investments. Domain auctions present a unique chance to discover premium domain names with untapped potential, allowing you to strike a good deal and potentially launch lucrative online businesses.

Whichever platform you ultimately choose, conducting thorough research and leveraging available resources are critical to success. Analyzing annual revenue, company history, and past transaction data can help you make informed decisions during the buying and selling process. Whether you’re a seasoned investor or a first-time buyer, considering full acquisitions or tiny acquisitions, conducting due diligence is paramount to ensuring you get the best possible deal.

In the fast-paced world of online entrepreneurship, agility and adaptability are vital traits. Being proactive and staying updated on market trends will allow you to seize the right opportunities at the right time. Whether you decide on Flippa, Acquire, or any other reputable platform, utilizing tools like Surfer SEO to optimize your online presence will enhance your chances of success in the digital marketplace.

As you embark on your journey to buy or sell websites, mobile apps, or online businesses, remember that every transaction is an opportunity for growth and success. Seller financing can be an attractive option to explore, providing flexibility and creating win-win situations for both parties involved in the same transaction. By focusing on accurate valuations and leveraging the resources available, you can navigate the complexities of buying and selling online businesses with confidence, making strategic moves that are ultimately profitable and align with your investment goals.

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