MeetEdgar ensures your greatest hits play for longer by automatically sharing your content on a recurring basis. The set-and-forget social media tool gives the gift of automation with AI copywriting tools and scheduling needed to avoid too much repetition.
MeetEdgar resurfaces your evergreen content on social media, all by itself. Its clever features can automatically write status updates, self-schedule posts and keep reposting red hot posts across most of the big platforms.
The best bit is you can plug and play a year’s worth of evergreen content in less than an hour thanks to its AI copywriting tools!
Too good to be true? Thankfully not!
MeetEdgar was created by founder and CEO Laura Roeder to help indie business owners punch way above their weight.
In 2009, Laura was running a social media training firm at the time and wanted to escape the spreadsheet hell of crafting and scheduling social media posts. Realising there was no way to recycle social media updates, she set about building one.
Things have escalated significantly since then. Despite being 100% bootstrapped MeetEdgar is many people and millions of updates stronger. We spoke to Laura about her journey, why kindness, sincerity and fun are central to everything they do and how they balance automation with freshness.
Please note: Laura sold MeetEdgar in January 2022.
I’d actually met Laura before I met Edgar, interviewing her for our Meet the Maker interview series.
For the purposes of this review I signed-up to MeetEdgar’s $19 Lite plan, offering 10 recurring time slots weekly on a maximum of 3 social media accounts. This plan is aimed squarely at freelancers and side project builders, which I am both. It’s a new entry-level tier of MeetEdgar with the automation tool usually charging a premium versus its competitors.
My content ran the course of the month subscription, powering Surges’ social media almost exclusively. One less thing for me to worry about.
Disclaimer: I was so won over by MeetEdgar’s AI copywriting tools that I have remained a customer ever since!
Welcome to MeetEdgar! Getting setup is easy with a series of helpful onboarding videos ready to greet you. They cover the very basics, such as connecting your social profiles to importing content and autoposting, but in all honesty the tool is intuitive enough to navigate on your own.
The first of those is simply a case of granting access to all the main social media platforms (Twitter, Facebook, Instagram, Pinterest or LinkedIn) with a couple of clicks.
It’s then a case of bulk uploading content via a CSV file, composing your own posts or pointing Edgar to an RSS feed such as your blog, where it will read the content and turn them into social posts automatically. Magic!
Each post is neatly tagged with a category (more on that later) and stored in your limitless library of evergreen content. MeetEdgar’s Scheduler is the final piece of the jigsaw – offering up timeslots it’ll automatically publish your content to your social media accounts or you can entrust them to find the optimum time to do so. The Scheduler is perhaps a little confusing at first, presenting a single week view of things and nothing beyond that, but this week repeats itself over and over.
And that’s it – that’s all it takes to plan a year’s worth of social posting!
You know the rule: Create once, promote a thousand times over. At least. However, that can be easier said then done.
Perhaps you’re too busy, too modest, too afraid or forgetful to share your best content again and again. Or you’re struggling for copy ideas for every new post.
MeetEdgar’s best feature solves all of this with automation. Its hassle-free resharing can multiply the traffic you get from social media many times over. It even offers native photo (single or multi-image posts) and video support too.
Give Edgar the keys to your Facebook, Twitter, Instagram, and LinkedIn accounts and never have to worry about sharing again. Magic! (auto-posting is available on all platforms except Twitter where you’ll need Edgar’s variations feature to accomplish the same feat – I’ll explain more later).
Displayed as a weekly content calendar, this recurring schedule lays out when Edgar will publish your chosen category of posts. It does so on a ‘last-in, first-out’ basis, meaning the most recent post added to a category goes out next and then joins the back of the queue. This is all about keeping your feed as fresh as possible.
Now, you can either dictate the posting time (e.g. lunchtimes and early eve) or let Edgar decide based on its infinite social media wisdom. You can even theme content by days of the week and choose an expiry date of certain posts.
One minor niggle here is being forced to keep the same schedule week-on-week. For instance, some may wish to mix it up every other week or on X day of every month. One way round this is to manually specify a date/time for an individual posts – an added bonus is that these posts don’t count towards you schedule limit.
You’re spoilt for choice when it comes to ways to craft a post.
You can either bulk import a whole spreadsheet at once, create posts one-by-one, add content straight from your brower or link to an RSS Feed or article and have Edgar automatically draft the text for you. The ability to automatically create updates from any source with an RSS feed (e.g. YouTube or your blog) is a huge time-saver. Sure, some may need tweaking before you hit publish, but the heavy lifting by Edgar is appreciated!
This feature really comes into its own when reposting on Twitter, as the platform doesn’t allow a single social update to go out twice to be associated with more than one Twitter account. Make the most of Ed.gr, Edgar’s free link shortening service, too.
One niggle with the way MeetEdgar crafts posts is not having a choice in the media it imports from an article. For example, Surges’ Meet the Maker interviews all have a picture of the person in question and it would be lovely to have the option to use that. It’s not a deal breaker but it would certainly help to mix things up on my feed.
Regardless of Twitter’s terms of service, it’s not good form to simply regurgitate the same post over and over.
Tap the “Autogenerate variations” button to unleash a robot copywriter. Edgar will pick out the most salient points or quote-worthy content of any article or piece of content and prepare different versions of posts for your approval. You can even test Edgar’s content against your own efforts with A/B testing or do so with Facebook ads or digital ad copy.
All you need to do is approve the suggested variations and hey presto, you’ve a flurry of fresh content.
All of the above forms your unlimited content library.
Edgar’s auto-scheduler pulls straight from this bottomless bank of content and, like Spotify, lets you shuffle, delete and pause it in a click.
One neat trick is to give different categories their own publishing cycle. So, ‘Motivational quotes’ go out on a Monday, whereas ‘Reviews’ could be shared later in the week. Agencies managing client social feeds may wish to assign a category for each client for easy management. The best part of this feature is being able to see all your old posts and feed them back into the AI copy tool.
Frustratingly you’re stuck with the four preset categories with MeetEdgar’s $19 Lite plan, but you can edit the colour coding at least. Exporting your content is a bit of a faff too – there’s no easy way to do this within the tool but the support team are happy to do this for you if you send them an email.
You want to avoid having one tool for reposting and another for discovery. MeetEdgar’s underrated Safari and Google Chrome extensions will do both jobs.
Discovered content worthy of sharing? Hit the button for Edgar and it’ll nstantly generate up to 5 pre-written posts from the body copy.
Disappointingly there’s no reporting function within the app. Instead, MeetEdgar sends a performance report via email once a week showing how many posts you’ve published and any uplift in follower numbers and clicks. Social media managers or agencies needing to report upwards will really struggle not being able to compare time-frames or track campaigns.
A/B testing is better. With variation analytics and click data, you can test different messages to see which worked hardest and drove traffic back to your site. Head over to the individual history page for each post to compare different versions.
from $19 per month
There’s no free plan but MeetEdgar starter package is only $19 per month. Aimed squarely at freelancers and side-projects, it offers the full suite of features but only 3 social accounts and a total 10 recurring time slots (e.g. 1pm and 5pm). However, there’s unlimited auto-varations from its AI copywriting tool.
The jump up to $49 is a fair one and unlocks 25 social accounts and 1,000 recurring time slots – ideal if you’re handling multiple brands or social media accounts and want a fuller content calendar in record time.
MeetEdgar offers a 14-day free trial - just make sure you enter our exclusive MeetEdgar promo code below!
Exclusive to Surges. Use the coupon code and link below to qualify.
For all the social media scheduling tools out there, there’s relatively few offering automatic reposting and AI copywriting tools on top.
We reviewed RecurPost, giving it a hefty score in the 80s. MeetEdgar comes in pricier in comparison but its auto variations and A/B testing make it well worth the extra. Both options offer native video and image posting, RSS content importing, libraries to store and organise your content and limited reporting. For me, MeetEdgar missing the insights and instagram features of Buffer but is cheap enough to warrant subscribing to both.
Truth be told, most people will be looking to upgrade from giant spreadsheets and manually loading them into schedule tools. Paying $19 to save you that headache is a non-brainer.
Don’t forget to setup your Linktree to share all your top content on Instagram via a single bio link.
MeetEdgar really has your back. Hands-on support from a human is available on weekdays, backed up a giant library of social media marketing strategies, tips and tricks in their ‘Edgar University’ and help articles.
The team behind the scenes also love to meet and educate users. They host regular Office Hours as a more informal Q&A learning session to get the most out of the tool and ‘Parties’ that get users together to share social media automation tactics and fill their calendars.
I had to contact MeetEdgar’s support team to find out how to export content (there’s no feature for this but they’re happy to do so if you send them an email) and it’s full marks from me!
First thing’s first, MeetEdgar is MUCH more than a social media management tool!
Going into this review I was looking for a tool to take away the tedium and time involved with regularly sharing Surges’ reviews on multiple accounts. As the site’s content has grown, it’s become harder for one person to stay on top of as a side project. I’m pleased to report that MeetEdgar’s recycled posts and AI copywriting tool has solved that problem, for good.
After only an hour I was able to create enough auto-variations to keep my social media feeds fresh for a month. Before I knew it, Edgar had informed me I’d sent 30 hours’ worth of content - that’s a lot of time saved! If you’ve ever suffered from writer’s block, its AI tools are a godsend. Plus you can use it to generate copy variations for your Facebook ads, product descriptions, meta titles or digital ad copy. Not long form content, but that’s not what it’s for.
With user friendly UI and a small number of powerful features, MeetEdgar is a breeze to use. But it’s not without its limitations…
There’s no easy way to export your posts, though ask nicely and I found out they will manually do this for you. The frequency of reposting and scheduling content isn’t as flexible as it could be and it also took me a while to work out that the scheduler was the same week on repeat. Plus tailoring content to each social network isn’t yet fully-automated.
That said, for $19 a month, MeetEdgar takes care of all my content sharing on Twitter, Facebook and LinkedIn – far cheaper than hiring a social media manager and far easier than doing it myself. Making signing up an easy decision to make! Do so with Surges for a 14-day free trial and 50% off your first 2 months’ subscription.