Woodpecker Review: Cold emails and automated follow-ups that work

 

UPDATED 3 FEBRUARY 2019

Stuart Goulden

@StuGoulden

Woodpecker smashes through the stigma and procrastination associated with cold B2B emails. After a quick set-up, your emails and follow-ups go on autopilot, but with the personal touches needed to stand out in people’s busy inboxes.

  • Rating 9/10
  • Price £33
FREE TRIAL
Woodpecker.co Screengrab - Automated email open rates
  • LOVED
  • Low-cost plans. Pre-send validation. Pipedrive integration.
  • Anti-spam features. Multi-client management.
  • LOATHED
  • Lacking on testing front. Integrations required.

What is Woodpecker?

Nobody likes a bad cold email. On the sender’s side, we fear the inevitable knockback or, even worse, being ignored. It’s the price you pay for poor targeting, generic messages and pushy sales techniques. On the receiving end, we don’t think twice about deleting that email from a name we don’t recognise about a product we’ll never need. But it doesn’t have to be that way…

Woodpecker turns cold email on its head by scaling one to one conversations with prospects and customers. It does so with personalised automation and follow-ups, based on the sequences and parameters you assign in advance. You decide the custom fields and the conditions that trigger a follow-up. No more daunting outreach. No more unnatural cold emails. No more getting stuck in the spam folder.


Woodpecker features.

Automation

Want to send a friendly follow-up after 2 days if you haven’t heard back? Need it to appear within the same thread? No problem. You set the rules in only a few clicks. Woodpecker will also automatically detect any replies, even if it’s from another email address, or reschedule itself to take into account auto-replies.

Email account integration

As you’d expect, you can connect Woodpecker to your Outlook, Gmail or other IMAP account in seconds. You can also create new aliases and import your signature that will be attached to the emails you send.

Rules

You can retain control of every element of your campaign, including personalisation, follow-up frequency, triggers, time-of-day scheduling, total number of emails sent per day, and so on. Maintain the quality of your outbound emails, regardless of how many you send.

Tracking & Optimisation

Discover what works best and do it more often. You can track everything from: when your emails get opened most; who is doing so; your reply and click-rates are; and what proportion of replies are positive. Turn this intel into more effective emails.

Send with confidence

You only get one chance to make a good first impression. Avoid any unnecessary hiccups thanks to a raft of neat security features, including: automatic duplication detection; bounce flags; team views; blacklist domains; and missing custom field warnings.

Prospect tags

You’ll want to sort and manage your prospect list in all sorts of ways. This can be achieved via basic information about prospects, like their full name, organization name, their status etc. Additional tags can be added, either individually or in bulk, to add even more context linking them to a source, campaign, or to even find commonalities between your unsubscribes.


Things to consider.

Awesome for agencies

Smart agencies use smart tools to grow their clients’ businesses. Woodpecker’s white label solution means B2B lead generation agencies can super-serve multiple clients at once. It does so by giving you a complete overview of all your upcoming client campaigns via an Agency Portal, accessible via a single login, saving the need to jump between different client accounts. Everything else is as easy as it should be, whether it’s activating and deactivating accounts or adding your branding.

Woodpecker & Pipedrive

We’re big fans of Pipedrive – the CRM that supercharges your sales team. Pro Team Woodpecker users can now sync to Pipedrive without the need for Zapier. This means that your Pipedrive follow-ups can be automated and as soon as you add or modify data in Woodpecker, the same data will be updated or created as a contact in Pipedrive. 

Anti-spam emailing

It’s not difficult to set off anti-spam alarms. Sending too many emails too quickly (i.e. in bulk) is often the biggest culprit. Woodpecker mitigates this risk by imitating human behaviour, you’re your messages divided by random time intervals based on an 30-50 emails per hour benchmark And if a number of campaigns are due to go out from one address simultaneously, the emails from all those campaigns will be sent from your mailbox in an interweaving way, with follow-ups taking priority over first-time communications.

GDPR compliant

Easily remove the data of your prospects to comply with GDPR. Either do so manually or by adding an ‘unsubscribe’ snippet to your emails. Once actioned it will blacklist and encrypt the contact in question and any associated messages.


Woodpecker.co pricing.

Start-up

14 day trial then
$33per seat/month
  • Unlimited automated sending
  • IMAP, Gmail & Outlook
  • Human-like sending
  • Tracking
  • Advanced personalization
  • Automated follow-ups in thread
  • Reschedule after autoreply
  • Duplicate detection
  • Email validation before sending
  • Team collaboration
  • Team view & my view
  • Blacklisting domains

Team PRO

14 day trial then
$42per seat/month
  • Unlimited automated sending
  • IMAP, Gmail & Outlook
  • Human-like sending
  • Tracking
  • Advanced personalization
  • Automated follow-ups in thread
  • Reschedule after autoreply
  • Duplicate detection
  • Email validation before sending
  • Team collaboration
  • Team view & my view
  • Blacklisting domains
  • + Added integrations

Enterprise

Custom integrations
$+per month
  • Unlimited automated sending
  • IMAP, Gmail & Outlook
  • Human-like sending
  • Tracking
  • Advanced personalization
  • Automated follow-ups in thread
  • Reschedule after autoreply
  • Duplicate detection
  • Email validation before sending
  • Team collaboration
  • Team view & my view
  • Blacklisting domains
  • Added integrations
  • + Custom integrations
  • + Onboarding process
  • + Team training sessions
  • + Tailor-made API solutions

'Start-up' and 'Team PRO' plans come with a 30-day free trial through Surge. Annual subscriptions come with 2 months free on each plan.


Verdict.

Woodpecker is an incredibly affordable way to scale-up your sales outreach activity. Small teams will be able to replicate their manual sales efforts for less than $50-$100 without any compromise in personalisation or close rate. Of course, you’ll have to choose your words carefully when it comes to automated messages so as not to irritate and completely lose the contact forever. Woodpecker’s pre-sending validation features help to avoid basic errors, such as missing custom fields, making sure every message counts.

It’s not uncommon for bulk emails to end up in spam folders. Woodpecker makes it its mission to avoid this with staggered sending and daily quotas. This is great news whether you’re looking to drive up your own sales or those of clients. Agencies will be drawn to Woodpecker for its ability to serve multiple clients with ease and to do so under the disguise of their own branding.

If you’re an ambitious startup or if your B2B sales targets are a stretch in 2019 you should turn to Woodpecker before making an additional hire. With a 30-day free trial (via Surge) the risk is all there’s and we’re confident you’ll send results in absolutely no time. Why wait? GO!

WOODPECKER.CO

Founder of future-led marketing agency and start-up studio, Like No Other.