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Unbounce Review: High-converting landing pages and pop-ups

UPDATED 29 JANUARY 2019

Stuart Goulden

@StuGoulden

Unbounce makes your marketing work harder by increasing website and campaign conversions, turning abandoners into leads. It does so by allowing you to quickly create beautiful landing pages, popups and sticky bars without any code or technical expertise.

  • Rating 7.5/10
  • Price $79+ p/m
Free Trial
  • LOVED
  • High-performing. Drag-and-drop builder.
  • Zero code. A/B testing. Beautiful templates.
  • LOATHED
  • High start-up cost.
  • Advanced targeting on premium plans.

What is Unbounce?

Unbounce makes it easy to add high-performing landing pages, sticky bars and popups to your website. It puts these important conversion tools within the reach of all marketers, with its simple drag-and-drop builder interface cutting down the time needed to design, install, analyse and track them to mere minutes.

Landing pages and popups are staples in any conversion toolkit. Even the marketers that are not using them realise they should be. However, their performance can vary wildly and they can often be annoying to visitors. Unbounce looks to push you to the top of your industry average conversion rates with action-orientated analysis of what’s working and what’s not to work towards solutions that don’t cost you in the long-run.

Any leap in your conversion rate will completely transform your cost-per-acquisition. It’s also a strong indicator that your targeting, messaging and call-to-action are working together in harmony; anything but is a bottleneck in your user experience.

Because Unbounce focuses on making big conversion gains accessible and achievable, it has powered over 250 million website conversions since it launched in 2019.


Unbounce Features.

Unbounce builder

The drag-and-drop builder makes compiling web assets even easier than Squarespace or Wix. Preview edits as you go and intuitively move things around, embed videos, write copy, add buttons and testimonials.

Pop-ups

Pop-ups are everywhere these days so you need yours to work harder to be effective. Unbounce allows you to create custom forms and unique targeting and triggers. This could be on arrival, exit intents, after scrolling or on certain clicks. Advance targeting also enables you to set frequencies, respond to certain referrers and target by location.

Sticky bars

A less obtrusive option than pop-ups. Keep your content front of mind with narrow horizontal bars that stick to the top or bottom of your page. It works on both mobile or desktop. Make the message relevant to the page and see your conversions skyrocket.

Templates

Get a headstart with Unbounce’s free collection of 100+ best-practice templates. The good looking designs can be easily customised and cover the core trio of Unbounce’s offer: landing pages, popups and sticky bars.

Testing

All plans include unlimited A/B testing. Once your landing page, popup or sticky bar is live you can continuously optimise for better conversion rates.

Integrations

Unbounce connects with the CMS and CRMs you already use, including HubSpot, Infusionsoft, WordPress and Marketo. Receive instant notifications when new actions and create new contacts automatically. Zapier opens up 1000+ additional app possibilities.


Things to consider.

Idiot proof

Unbounce opens up conversion optimisation to everyone. There’s no code to worry about and you can effortlessly build, edit and customise your assets. Just start with a template and drag and drop where you want things to go. I, for one, am grateful for its simplicity.

Free landing page analyser

Unbounce’s own lead magnet is a free analysis of your landing page’s effectiveness. Filling out the short form gives your test results in the form of scores for copy analysis, conversion centred design, SEO, message match, mobile friendliness and more, all compared to your industry standards. You also get a handy list of quick actions to take to improve your landing page.

Tackle PPC leakage

The cost of PPC ads has tripled in recent years and is only ever going up. Instead of sending traffic to your website at large, Unbounce allows you to pair every ad with a laser-focused landing page designed to convert. This includes Dynamic Text Replacement (DTR) to personalise the experience for every individual user. Unbounce claim their own tests show an increase in conversion by 65% when following this advice, which in turn improves your Ad Quality Score and cost-per-acquisition. You can even specific which conversion goals to track.

Site speed

The worry with any plugin is that it slows down your site. Unbounce minimises this risk by automatically optimising for every recommendation made by Google’s PageSpeed Insights. It also gives you the option of AMP landing pages, which are 85% faster than standard page formats.

Free trial

You can preview the Unbounce builder without signing-up. You just can’t save any edits you make. Embarking on a free 30-day trial will unlock the full functionality and you can cancel your account at any time.


Unbounce pricing.

Essential

30 day trial then
$79per month
  • 75 Landing Pages
  • 8 Pop-ups & Sticky Bars
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • GDPR Compliance
  • A/B Testing
  • Multiple Integrations

Premium

30 day trial then
$159per month
  • 150 Landing Pages
  • 16 Pop-ups
  • 5 Sticky Bars
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • GDPR Compliance
  • A/B Testing
  • Multiple Integrations
  • + AMP Landing Pages
  • + Page Redirects
  • + Salesforce & Marketo
  • + Advanced Targeting

Enterprise

30 day trial then
$399+per month
  • 375+ Landing Pages
  • 40+ Pop-ups
  • 15+ Sticky Bars
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • GDPR Compliance
  • A/B Testing
  • Multiple Integrations
  • AMP Landing Pages
  • Page Redirects
  • Salesforce & Marketo
  • Advanced Targeting
  • + Audit Logs
  • + Advanced Support
  • + Page Migration
  • + 2FA

All plans include a 30-day free trial. Annual subscriptions get a 20% discount.


Verdict.

There is a lot to admire about Unbounce. Firstly, it keeps its promises. It claims it is a simple but effective way to supercharge your conversion, without code. No pushback there. From my own experience, Unbounce delivers impressive results, beyond what you have anticipated. With careful consideration to the user on the receiving end, tools such as popups and landing pages can be a win-win solution.

Unbounce is also a joy to use. It lets you create landing pages and popups in record time, recognising that most marketers don’t want to be dwelling on these things. Their templates are actually quite beautiful and can be easily adapted to match your branding.

Site speed is always a concern with any popup or plugin. Unbounce are on the case to ensure content loading isn’t slowed down too much. You’ll have a decision to make, but the impressive conversion results should make it an easy one. And if you’re not currently obsessing over conversion, using Unbounce for the first time will make you start caring about user experience and marketing experiments an awful lot more.

With a 30-day free trial on offer you’ve really got nothing to lose by giving Unbounce a go.

UNBOUNCE.COM

Founder of future-led marketing agency and start-up studio, Like No Other.