Unbounce makes your marketing work harder with its conversion tools, including landing pages, sticky bars and popups. It puts these important conversion tools within the reach of all marketers, with its simple drag-and-drop builder interface slashing the effort required to create, install and analyse them.

We speak to Unbounce’s Partnership Marketing Manager, Tyrone Lingley, to discover how Unbounce helps marketers to squeeze the most out of every visitor, the rise of AI and code-free marketing tools, and the enduring ingredients for a winning website.

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01. Hi Ty. Please introduce yourself and your role at Unbounce…

Well hello there.

My name is Tyrone (Ty) Lingley and I lead partnerships at Unbounce. My job boils down to driving revenue growth with an entrepreneurial approach to product, brand, and distribution partnerships.

02. How would you describe Unbounce?

Think of the best friend you have on speed dial. That’s how a lot of marketers feel about Unbounce when it comes to converting more leads and sales from their campaigns, without needing help from designers, developers or IT. We play well with other tools and sit in the middle of the funnel as a post-click solution in the customer journey.

 

03. What makes Unbounce stand out from all the other pop-up and landing page builders?

I believe we have five differentiating pillars from the competition:

  1. Flexibility and Customisation
    Unbounce is far more flexible and supports more creative freedom than any other platform. Users can match any brand guidelines using the drag-and- drop builder and add custom script for further fine-tuning. The best way to experience this is by using the Unbounce Builder Preview.
  2. Popups and Sticky Bars
    With every Unbounce plan, marketers can use popups and sticky bars on any web page (not just Unbounce pages) and target specific user segments.
  3. Mobile Builder
    Unbounce allows marketers to fully customise their mobile landing page experience, which can be completely different from their desktop experience.
  4. Customer Success
    Unbounce’s support team is the best in the business (with an NPS score consistently over 80) and offers phone, in-app live chat and email support on every plan.
  5. Testing and Analytics
    Unlike competitors, Unbounce offers every customer on every plan the ability to use A/B testing and integrate with Google Analytics.

Get a headstart with Unbounce’s free collection of 100+ good looking templates..

04. What are the common mistakes you see marketers make when it comes to conversion?

An obvious one is a belief that “if you build it, they will come.” Every landing page needs a proper campaign behind it to drive quality traffic, that might be paid ads, email campaigns, social outreach etc.

Others tend to be:

  • Having more than one call to action (CTA) button on your landing page – you want the prospect to do one thing and one thing only
  • Not considering message match in your headline and descriptor to match the ones used in paid ads
  • Not targeting the right keywords
  • Not considering quality score and page performance
  • Poor readability scores

Lucky for you, Unbounce has a tool that will test your landing page’s effectiveness and give you a free, personalized report of actionable tactics to increase your conversion rates: Unbounce landing page analyzer.

 

05. Site speed has always been a big criticism of any plugin, how would you counter this concern?

Well, site speed is huge. Nearly 70% of people admit that page speed influences their likeliness to buy and millennials may be among the least patient when it comes to shopping online. Across the board, consumers tell us that unexpected delays can have a significant impact on their desire to buy something from you.

The plug better be significant in the conversion path, and you can test this using Unbounce’s A/B testing tool.

Our latest page speed report dives into far greater detail on this topic: Unbounce 2019 page speed report

 

 

"Nearly 70% of people admit that page speed influences their likeliness to buy and millennials may be among the least patient when it comes to shopping online"

Ty Lingley

06. Beyond being a great service, how have you grown Unbounce?

By being a great brand that people want to get to know, that they then trust, and give us their attention. Every touch point is customer-centric; one of our core values is delight. I also think our annual conference gives us the 1-1 human element and has grown to become one of the most recognized in the digital marketing industry.

 

07. What’s your future plans for Unbounce?

We’d be silly to ignore the impact of machine learning and AI – so I’d say we’re moving to a place of conversion automation. Think of the opportunity to aid marketers with vertical-specific data on over 250M landing pages and best practices data on over 1B conversions.

 

08. Apart from Unbounce, what’s your favourite digital marketing tool?

I recently launched our revenue share Partner Program and it’s powered by a game-changing platform call PartnerStack. They’ve built a modern-day approach to partner marketing and it’s already facilitating a significant amount of revenue which we couldn’t have done without them.

 

09. Finally, where can people find out more?

Glad you asked! Try our website where you’ll get a free 30-day trial and 20% off your first 3 paid months with Surge.

Founder of future-led marketing agency and start-up studio, Like No Other.