10 Best social media marketing automation software for startups

Updated on 23rd March 2023

Maximize Your Startup's Online Impact: Top Social Media Automation Tools for Streamlined Growth and Engagement

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In today’s rapidly evolving digital landscape, startups need to stay ahead of the curve by leveraging the most effective social media management tools and marketing strategies. With countless social media channels to navigate and a plethora of content to curate, having the right social media automation tools in place is crucial for any small business looking to streamline its marketing process and make an impact online. In this comprehensive guide, we will delve into the world of social media marketing automation software, specifically tailored for startups and small businesses, and explore the best solutions available to help you and your marketing team achieve success.

One of the essential components of a robust social media management strategy is email marketing automation tools. Integrating email marketing with your social media efforts can significantly boost your startup’s online presence, attract new customers, and foster lasting relationships with your target audience. Furthermore, SMS marketing has emerged as a powerful tool for startups to engage with customers on a more personal level, opening up new avenues for communication and driving sales.

Another critical aspect of social media management is the seamless integration of landing pages and web pages into your marketing campaigns. A well-designed landing page can be the difference between a prospect turning into a customer or simply moving on to the next website. By using social media tools that incorporate web page design and optimization, startups can create visually appealing and high-converting landing pages that effectively capture leads and promote their brand.

The right marketing solution not only simplifies the marketing process but also provides valuable insights into the performance of your campaigns. Platforms like HubSpot Marketing Hub offer a comprehensive suite of inbound marketing tools, including the ability to create custom reports that give startups a clear understanding of their marketing efforts’ effectiveness. This data-driven approach allows small businesses to make informed decisions about their marketing strategies, ensuring they’re on the right track.

Another important feature to consider when selecting social media automation tools is the ability to bulk upload content across multiple channels. This can save your marketing team valuable time and effort, allowing them to focus on other important aspects of your startup’s growth, such as curating content that resonates with your audience and drives engagement.

As we embark on this journey to uncover the ideal social media management tool for your startup, we’ll provide you with valuable insights, comparisons, and recommendations to help you make an informed decision. In the following sections, we will delve into the world of social media tools, email marketing automation, SMS marketing, landing pages, web pages, and more, examining the top social media marketing automation software designed specifically for startups and small businesses. So, without further ado, let’s dive into the best solutions available to optimize your marketing efforts and set your startup on the path to success.

TL;DR: Choose your software according to top features & Starter Pricing (per user):

1) Hootsuite: Multiple accounts automation - $99/month

2) Sprout Social: Social media monitoring - $249/month

3) Buffer: User-friendly scheduling - $6/month (Free plan available)

4) Agorapulse: Social media inbox management - $59/month

5) Zoho Social: SMBs and agencies - $59/month (Free plan available)

6) Sendible: Agency management - $25/month (14-day free trial)

7) Loomly: Collaboration and scheduling - $26/month

8) Brandwatch: Enterprise-level management - Custom pricing

9) Later: Instagram-focused scheduling - Free starter plan

10) MeetEdgar: Content recycling and scheduling - $19/month

1) Hootsuite:

Hootsuite

Hootsuite is a top marketing automation tool that offers social media accounts automation software. With Hootsuite, businesses can streamline their social media marketing efforts by publishing and scheduling posts content across multiple social networks, tracking analytics, and collaborating with their team.

Hootsuite’s automation tools allow for greater efficiency and productivity, freeing up time for businesses to focus on other areas of their marketing strategy by eliminating repetitive tasks. Hootsuite offers various pricing plans, ranging from $99/month to $739/month, based on the number of users and features, making it a cost-effective option for startups and large businesses alike. In terms of customer reviews, Hootsuite has a 4.2/5 rating on G2.

Overall, Hootsuite is an excellent choice for businesses looking to improve their social media marketing efforts through marketing automation tools and social media accounts automation software.

Hootsuite Pricing:

Hootsuite Pricing

Hootsuite offers several pricing plans that cater to businesses of various sizes and needs. Their pricing plans start with the Professional Plan at $99 per user per month, which includes 10 social profiles, message scheduling, and basic analytics. The Team Plan is priced at $249 per month for up to 3 users and includes 20 social profiles, advanced analytics, and team collaboration tools. The Business Plan, at $739 per month, is ideal for larger businesses and offers up to 35 social profiles, advanced analytics, team assignments, and custom branded URLs. For enterprise-level businesses with more complex needs, Hootsuite offers a custom pricing plan with features such as custom analytics and advanced security.

2) Sprout Social:

Sprout social

Sprout Social is one of the best marketing automation tools available for businesses looking to streamline their social media marketing efforts. With its social media monitoring capabilities, Sprout Social allows businesses to track and analyze their brand’s social media presence, monitor conversations around their brand, and identify key influencers. This information can be used to improve social media posts and overall marketing automation efforts.

In addition to social media monitoring, Sprout Social offers advanced features such as social listening, CRM integrations, and customizable reports. Social listening allows businesses to monitor social media mentions of their brand, competitors, and industry keywords, enabling them to quickly respond to customer inquiries and identify emerging trends. With CRM integrations, businesses can better understand their audience and provide personalized social media experiences. Customizable reports provide businesses with the insights they need to make informed decisions and adjust their marketing automation strategies accordingly.

Sprout Social has a 4.4/5 rating on G2, with users praising its analytics, social listening, and team collaboration features.

In summary, Sprout Social is a powerful marketing automation software that offers social media monitoring, scheduling, analytics, and team collaboration features. Its advanced features such as social listening, CRM integrations, and customizable reports make it a top choice for businesses looking to improve their social media marketing efforts through the best marketing automation tools available. With its comprehensive features and positive reviews on G2, Sprout Social is an excellent choice for businesses of all sizes.

Sprout Social Pricing:

Sprout social pricing

Sprout Social provides a range of pricing plans for their social media management tool, catering to businesses of different sizes and requirements. The Standard Plan starts at $249 per user per month and includes 5 social profiles, advanced social media analytics, and message scheduling. The Professional Plan is priced at $399 per user per month and includes 10 social profiles, a social media content calendar, and digital asset storage. The Advanced Plan, priced at $499 per user per month, includes all of the features of the Professional Plan, as well as a chatbot builder and digital asset approvals. For larger businesses with more complex needs, Sprout Social offers custom pricing with additional features such as a dedicated account manager and custom workflows.

3) Buffer:

Buffer

Buffer is a popular social media management tool that offers user-friendly scheduling features for businesses of all sizes. It supports major social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, making it easy for businesses to manage all their social media accounts from one platform.

One of the key features of Buffer is its user-friendly scheduling interface, which allows businesses to schedule and publish social media posts across multiple platforms with just a few clicks. With its intuitive drag-and-drop interface, businesses can plan and schedule their social media posts in advance, saving time and ensuring a consistent social media presence.

In addition to scheduling, Buffer offers powerful analytics and team collaboration features. With its analytics features, businesses can track the performance of their social media campaigns and gain valuable insights into their audience’s behavior. This information can be used to optimize their social media automation tools, refine their marketing automation strategies, and improve their sales pipeline.

Buffer also offers team collaboration features, which allow businesses to manage multiple social media accounts and collaborate with their team. With its easy-to-use interface, businesses can easily assign tasks, share content, and track the performance of their social media campaigns.

Buffer has a 4.5/5 rating on G2, with users praising its ease of use, social media automation, and team collaboration features. In summary, Buffer is a powerful social media management tool that offers user-friendly scheduling, automation, analytics, and team collaboration features. Its various pricing plans and positive reviews on G2 make it a top choice for businesses looking to streamline their social media marketing efforts through marketing automation and automation tools.

Buffer Pricing:

Buffer Pricing

Buffer offers various pricing plans for their social media management tool, depending on the features and number of social media accounts that users need to manage. Their pricing plans start with the Free Plan, followed by the Essentials Plan at $6/month per channel. Their more advanced plans include the Team Plan at $12/month per channel, which offers team collaboration features, and the Agency Plan at $120/month for 10 channels, which offers custom access and permissions and agency-friendly pricing.

4) Agorapulse:

Agorapulse

Agorapulse is a powerful social media management tool that offers a variety of features for businesses looking to automate their social media marketing efforts. One of its distinct features is its social inbox, which allows businesses to manage all their social media channels in one place. With its unified inbox, businesses can easily manage incoming messages, comments, and mentions, ensuring a timely response to customer inquiries.

In addition to its social inbox, Agorapulse offers scheduling, reporting, and team collaboration features. With its scheduling feature, businesses can plan and publish social media posts across multiple platforms, saving time and ensuring a consistent social media presence. Its reporting feature provides businesses with detailed insights into their social media performance, enabling them to refine their marketing automation strategies and improve their website visitors’ engagement.

Agorapulse supports major social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, making it a versatile social media automation tool. It also offers various pricing plans starting at $79/month, making it an affordable option for businesses of all sizes.

Agorapulse has a 4.5/5 rating on G2, with users praising its social inbox management, scheduling, and analytics features. In summary, Agorapulse is a top social media management tool that offers distinct features such as social inbox management, scheduling, reporting, and team collaboration. Its support for major social media platforms and various pricing plans make it a powerful marketing automation tool for businesses looking to streamline their social media marketing efforts and improve their website visitors’ engagement.

AgoraPulse Pricing:

Agorapulse pricing

AgoraPulse offers different pricing plans depending on the features and number of social media accounts that businesses need to manage. Their pricing plans start with the Standard Plan at $59 per month, which includes 10 social media profiles, content scheduling, and basic analytics. The Large Plan, priced at $99 per month, includes 25 social media profiles, advanced analytics, and a social inbox to manage all your social media messages. The X-Large Plan, at $149 per month, includes 40 social media profiles, team collaboration tools, and a custom Facebook tab. AgoraPulse also offers a customizable Enterprise Plan with features such as a dedicated account manager and custom social media reports. If billed annually, these prices will be lower. Additionally, each extra user (above the mentioned limits) is $15 per month,

5) Zoho Social:

Zoho

Zoho Social is a powerful social media management tool that offers a variety of features for businesses looking to streamline their social media marketing efforts through marketing automation software. It supports major social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, making it easy for businesses of all sizes to manage all their social media accounts from one platform.

One of the unique aspects of Zoho Social is its suitability for SMBs and agencies. With its affordable pricing plans starting at $10/month, Zoho Social is an ideal solution for small and medium-sized businesses looking to automate their social media marketing efforts. It also offers features such as team collaboration and approval workflows, making it a valuable tool for agencies looking to manage multiple clients’ social media accounts.

Zoho Social offers features such as scheduling, monitoring, and analytics, making it a top marketing automation tool for businesses. With its scheduling feature, businesses can plan and publish social media posts across multiple platforms, saving time and ensuring a consistent social media presence. Its monitoring feature allows businesses to track social media mentions of their brand, competitors, and industry keywords, enabling them to quickly respond to customer inquiries and identify emerging trends. Its analytics feature provides businesses with insights into their social media performance, enabling them to refine their marketing automation strategies and improve their social media automation.

Zoho Social has a 4.4/5 rating on G2, with users praising its social media automation, scheduling, and analytics features.

In summary, Zoho Social is a powerful social media management tool that offers scheduling, monitoring, and analytics features, making it a top marketing automation tool for businesses. Its affordable pricing plans and team collaboration features make it a unique solution for SMBs and agencies looking to streamline their social media marketing efforts through automation tools. With its positive reviews on G2, Zoho Social is an excellent choice for businesses of all sizes looking to improve their social media automation and marketing automation.

Zoho Social Pricing:

Zoho Pricing

Zoho Social offers different pricing plans for their social media management tool, catering to businesses of various sizes and necessities. Their pricing plans start with the Standard Plan at $10 per user per month, which includes managing one brand across six social media platforms, message scheduling, and basic analytics. The Professional Plan, priced at $25 per user per month, includes up to 9 channels across multiple social media channels, a social media content calendar, and advanced analytics. These two plans are for one member each, respectively

The Premium Plan, at $37.5 per month, is designed for marketing teams and agencies and includes managing up to 10 channels for 3 users, white-labeling options, and client management tools. These prices are for annual subscriptions (billed annually). For larger businesses with more complex needs, Zoho Social also offers a customizable Enterprise Plan with additional features such as custom roles and permissions and a dedicated account manager. Agency plans are also available at $200-$300/month.

6) Sendible:

Sendible

Sendible is a top-notch social media management tool that offers a wide range of features to businesses looking to improve their social media automation efforts, particularly for agency management. Its advanced team collaboration capabilities make it a valuable tool for agencies looking to manage multiple clients’ social media accounts. With Sendible, businesses can easily collaborate with team members and clients, streamline approval workflows, and manage multiple social media accounts from a single platform.

Another unique aspect of Sendible is its powerful integration capabilities. It seamlessly integrates with over 20 social media platforms, as well as popular marketing automation tools such as Salesforce, Hubspot, and Marketo. This allows agencies to easily manage their clients’ social media channels alongside their marketing automation efforts, creating a streamlined and efficient marketing strategy.

Sendible’s pricing starts at $29/month, making it a cost-effective option for agencies and businesses of all sizes. Its scheduling feature allows businesses to plan and publish social media posts across multiple platforms, saving time and ensuring a consistent social media presence. Its analytics feature provides businesses with insights into their social media performance, enabling them to refine their marketing automation strategies and improve their social media automation.

Sendible has a 4.4/5 rating on G2, with users praising its team collaboration, reporting, and scheduling features.

In summary, Sendible is a top social media management tool that offers advanced team collaboration capabilities and seamless integration with popular marketing automation tools. Its use for agency management makes it a valuable tool for agencies looking to manage multiple clients’ social media accounts. With its pricing plans, scheduling, and analytics features, Sendible is an excellent choice for businesses looking to streamline their social media automation efforts. Additionally, its positive reviews on G2 demonstrate its effectiveness in helping businesses improve their social media automation and marketing automation strategies.

Sendible Pricing:

Sendible Pricing

Sendible provides flexible pricing plans for businesses of all sizes looking for a social media management platform. Their Creator Plan is priced at $29 per month and includes essential features such as message scheduling and basic analytics, which is perfect for small businesses just starting their online presence. The Traction Plan is priced at $76 per month and is ideal for growing businesses that need advanced scheduling features and real-time analytics to track their performance. The Scale Plan, priced at $170 per month, is designed for small to medium-sized businesses that require team collaboration tools and advanced reporting capabilities. These prices are for annual subscriptions. For larger businesses with more complex needs, Sendible offers a custom Large Plan with features such as custom workflows and a dedicated account manager. Booking a demo is required for the custom Large Plan, in order to discuss business needs and pricing.

7) Loomly:

Loomly

Loomly is a comprehensive social media management tool that offers a range of features for businesses looking to improve their marketing automation efforts. One of its standout features is its advanced collaboration capabilities, making it an ideal tool for businesses with larger teams looking to automate their social media channels. With its marketing automation software, Loomly makes it easy to collaborate on social media posts with team members, and allows for content approvals and scheduling across multiple social media channels.

Another unique aspect of Loomly is its robust scheduling feature, which allows businesses to easily plan and schedule social media posts across various platforms. Its social media automation tools allow for greater efficiency and productivity, freeing up time for businesses to focus on other areas of their marketing campaigns. Loomly’s scheduling feature is user-friendly and allows businesses to preview posts before publishing, ensuring that they look great on all social media platforms.

Loomly’s pricing plans start at $26/month, making it an affordable option for businesses of all sizes. Its marketing automation tools allow businesses to streamline their social media efforts, with features such as advanced analytics that provide valuable insights into social media performance and optimization.

Overall, Loomly is a top marketing automation tool for businesses looking to automate their social media channels and marketing campaigns. Its advanced collaboration and scheduling capabilities make it a valuable tool for larger teams, and its social media automation features make it an ideal choice for businesses of all sizes.

Loomly Pricing:

Loomly Pricing

Loomly pricing plans start with the Base Plan at $26 per month, which includes scheduling and publishing content across social media channels. For businesses looking for advanced scheduling features, the Standard Plan at $59 per month is perfect as it offers automated content recycling and content analytics. The Advanced Plan, priced at $129 per month, is tailored to businesses that require team collaboration and approval workflows. Loomly’s Premium Plan is priced at $269 per month and includes all the features of the Advanced Plan along with brand strategy optimization and customer support priority. These prices are for annual subscriptions. For their Enterprise plan you can request a custom quote through the website. Loomly also offers a 15-day free trial of their platform. This free version allows for new users to test their features before committing to a monthly plan.

8) Brandwatch:

Brandwatch

Brandwatch is a social media management platform that offers a comprehensive suite of features for businesses looking to improve their marketing automation efforts. With its advanced automation tools, Brandwatch helps businesses streamline their social media campaigns, freeing up time to focus on other areas of their marketing campaigns. Its robust customer relationship management features allow businesses to track conversations and engage with customers across social media channels, helping to build and maintain relationships with customers.

Another unique aspect of Brandwatch is its ability to manage marketing campaigns across multiple social media platforms, making it an ideal tool for enterprise-level social media management. Its post scheduling feature is user-friendly and allows businesses to easily plan and schedule social media posts across various platforms.

In addition to its marketing automation tools, Brandwatch offers a suite of enterprise-level features, including customizable workflows, team collaboration tools, and advanced security features. Brandwatch’s pricing is custom to each business, making it a flexible and scalable option for businesses of all sizes.

Overall, Brandwatch is a top social media management platform for businesses looking to improve their marketing automation efforts. Its advanced features, including customer relationship management and marketing campaign management, make it an ideal choice for enterprise-level social media management. With its marketing automation tools and advanced analytics, Brandwatch is a valuable tool for businesses looking to streamline their social media campaigns and drive better results.

Brandwatch Pricing:

Brandwatch Pricing

Brandwatch offers different pricing plans depending on various business needs. The custom plan must be discussed with their sales team to determine business needs, and pricing. Brandwatch also offers a customizable Enterprise Plan with features such as a dedicated account manager and custom reporting. Their pricing plans are flexible and cater to businesses of all sizes.

9) Later:

Later

Later is an excellent social media marketing automation tool that offers a range of features designed to help small businesses streamline their social media campaigns. One of its standout features is its Instagram-focused scheduling, which allows users to easily schedule posts on this popular platform, without the need for manual publishing.

Later offers automated publishing, which is particularly useful for content marketing efforts, allowing businesses to schedule posts across different social media accounts with ease. Additionally, Later offers robust email marketing features that can help businesses reach their target audience more effectively.

One of the best things about Later is its user-friendly interface, which makes it easy for small businesses to manage their social media accounts and schedule posts efficiently. With Later, businesses can save time and focus on other areas of their marketing strategy, while still maintaining a consistent social media presence.

Later’s pricing is affordable for small businesses, with plans starting at $15/month. This makes it a cost-effective option for businesses looking to improve their social media campaigns without breaking the bank.

Overall, Later is a top choice for small businesses looking for a user-friendly social media marketing automation tool. Its Instagram-focused scheduling and automated publishing features make it a valuable asset for content marketing efforts, while its email marketing features help businesses reach their target audience more effectively. If you’re looking for an affordable and effective way to schedule posts and manage your social media accounts, Later is definitely worth considering.

Later Pricing:

Later Pricing

Later pricing plans start with a Free Version, which includes scheduling up to 30 posts per month on a single social media account. For businesses looking for more features, the Starter Plan is priced at $15 per month and includes scheduling up to 100 posts per month on multiple social media accounts, including Instagram, Facebook, Twitter, and Pinterest. The Growth Plan, priced at $33.33 per month, includes up to 250 posts per month on multiple social media accounts, along with access to in-depth analytics and content optimization tools. For teams managing 6 social sets and requiring advanced features, Later offers an Advanced Plan that includes custom branding and dedicated live chat support, among other features, for $80 per month. These prices are for annual subscriptions. Thus, Later’s pricing plans are affordable and cater to businesses that require automated publishing and scheduling at any level.

10) MeetEdgar:

Meetedgar Main

MeetEdgar is a top marketing automation tool that offers small businesses a comprehensive solution for their social media campaigns. One of its standout features is its ability to help marketing teams efficiently manage their social media channels, making it one of the best marketing automation tools on the market.

With MeetEdgar, businesses can schedule posts well in advance, saving time and ensuring a consistent social media presence. The platform also offers in-depth analytics and reporting features, providing businesses with valuable insights into the performance of their social media campaigns.

In addition to its scheduling and analytics features, MeetEdgar also provides a range of other tools to help small businesses manage their social media accounts more effectively. The platform’s email marketing features allow businesses to connect with their audience on a deeper level, while its content library feature simplifies the process of content creation and distribution.

MeetEdgar’s pricing starts at $24.91/month, making it an affordable option for small businesses. Its comprehensive suite of features and easy-to-use interface make it a valuable asset for marketing teams looking to improve their social media campaigns and drive better results.

Overall, MeetEdgar is an excellent choice for small startups looking to streamline their social media campaigns and improve their marketing automation efforts. Their automation tools enable businesses to create automated editorial calendars with ease, saving time and energy. MeetEdgar’s content curation tool allows for detailed analytics of post performance, helping businesses to optimize their content and social media strategy. Its ability to help marketing teams efficiently manage their social channels, along with its in-depth analytics, email marketing features, and other tools, make it a valuable asset for businesses looking to save time and drive better results on social media.

MeetEdgar Pricing:

Meetedgar

Meet Edgar offers two affordable annual pricing plans designed to cater to various marketing automation needs. The Eddie Plan, perfect for side hustlers and those just starting out, costs $29.99 per month or $24.91 per month with annual billing, and supports 5 social accounts. For entrepreneurs and small businesses, the Edgar Plan is available at $49.99 per month or $41.58 per month when billed annually, providing support for 25 social accounts. Both plans include essential automation tools and a user-friendly social media calendar, making Meet Edgar the right marketing automation software for your growing business.

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